01

Patterns is a deep tech company with the goal of using technology to improve teamwork in high stake, high pressure environments.

Its main product is an AI model that uses speech recognition and analysis to provide teams with feedback and predictions for optimal communication.

I joined the Patterns team as a Product Designer, where I worked on designing them a desktop app, website, and brand kit.

02

Prior to the redesign of the website, Patterns did not have a brand kit or brand identity. This meant that they struggled with visual consistency throughout their different platforms, namely LinkedIn, the website, and the App.
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To combat this, I first created a Logo that fit the brand image and mission. I then incorporated the logo, colors, and fonts to put together a brand kit that could be used for future reference.

This was consolidated after thorough user and competitor research, to decide on the general color scheme and look & feel of the brand.  

03

After thorough competitor research, I created low-fidelity wireframes to start user testing and gathering feedback. Upon the wireframe approval, I proceeded to add brand elements and more detailed designs to them.
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